When is the best time to post on Instagram?
To check the peak days and times to post on Instagram through insights, you'll need to have an Instagram Business or Creator account.
Here's a step-by-step guide on how to access this information:
Convert your Instagram account to a Business or Creator account (if you haven't done so already). To do this, go to your Instagram profile, tap on the menu icon (three horizontal lines), select "Settings," then "Account," and finally choose "Switch to Professional Account." Follow the prompts to set up either a Business or Creator account.
Once you have a Business or Creator account, ensure that your account is connected to a Facebook Page. This step is necessary to access Instagram Insights.
Open the Instagram app and navigate to your profile.
Tap on the menu icon (three horizontal lines) at the top-right corner of the screen.
From the menu, select "Insights." This will take you to the Insights dashboard.
In the Insights dashboard, you'll find various sections such as Overview, Content, Activity, and Audience.
To check the peak days and times, tap on "Total Followers". If you choose "Total Followers," you can see information about your followers, including their locations, age range, and gender. This data can help you determine the best days and times to post based on your audience's demographics.
If you select "Content," you'll find data related to your posts, including impressions, reach, and engagement. Here, you can view a breakdown of your posts' performance based on days and times.
Analyse the data provided. Look for patterns and trends to identify the peak days and times when your audience is most active and engaged. This information will help you decide to schedule your posts for maximum visibility.
It's important to note that Instagram Insights provide data based on your specific audience and followers so that the optimal posting times may vary from account to account. It's recommended to monitor your insights regularly and experiment with different posting times to find the most effective strategy for your account.