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What is Search Engine Optimisation (SEO)?

In House West explaining what is SEO and why you need it
What is Search Engine Optimisation (SEO)?

Search engine optimisation (SEO) is the process of optimising a website to improve its visibility in search engines. This can be done by enhancing the content and technical aspects of a site, or by increasing other sites' links to it. In simple terms, SEO is about improving how high you rank on Google when someone searches for your product or service. If you have an e-commerce store and want to get more customers through your doors, then SEO is one of the best ways for achieving this goal!

The Benefits of SEO

Search engine optimisation (SEO) is the process of improving your website's visibility in search engines. When you optimise your site, you'll get better results from Google and other search engines. This can include:

  • Increased visibility in search engine results

  • Improved brand recognition

  • More targeted website traffic You can also expect to see higher conversion rates and a better user experience on your site as a result of implementing SEO strategies.

How to Optimise Your Website for SEO

To optimise your website for SEO, you should:

  • Create content that is relevant and useful to your target audience.

  • Optimise your website for mobile devices.

  • Use relevant keywords in the title tag, meta description, and body of each page on your site.

  • Ensure that your website is easy to navigate by making sure all pages link back to a central homepage or index page (and vice versa). And finally, create quality backlinks from other websites so Google knows what's important about yours!

The Importance of SEO

SEO is essential for businesses to succeed online. It helps to ensure that your website is visible in search engine results, which in turn helps to increase website traffic, leads and conversions.

Types of SEO
  • On-page SEO: This is the most basic type of SEO and involves optimising your website to make it more search engine friendly. It includes things like adding relevant keywords, using HTML tags properly, and making sure that each page on your site has unique content.

  • Off-page SEO: This type of optimisation involves improving how other websites link back to yours so that Google sees them as relevant sources for their users' queries. For example, if someone writes an article about how to fix a broken lightbulb and links back to your site as one way people can get more information about fixing broken lightbulbs (or whatever), then Google will see this as evidence that others think highly enough about your content or services so they should rank high in search results too!

  • Technical SEO: This type of optimisation focuses on making sure all aspects of hosting infrastructure are set up correctly so that sites load quickly without crashing often--this can include things like ensuring there aren't any errors in code or database connections being slow because they're overloaded with traffic from bots trying unsuccessfully all day long until finally giving up around midnight every night."

How to Measure SEO Success

If you're wondering how to measure SEO success, here are some of the most common metrics:

  • Website traffic. This can be measured by looking at your Google Analytics or other web analytics tool. You'll want to see an increase in organic search engine rankings and keyword rankings (more on these below).

  • Backlinks from high-quality websites like Forbes, Huffington Post, etc., that point back to your client's site will also help boost their rankings.

  • Conversions - if someone finds their way through SEO efforts on one page of your client's website, they should then be able to convert into customers by filling out a form or making a purchase right away!

Best Practices for SEO
  • Create quality content. This is the most important thing you can do for your website, and it's also one of the easiest. The more unique, high-quality content you have on your site, the better it will rank in search engines like Google and Bing.

  • Optimise for mobile devices. As more people access the internet from their phones than ever before, it's important to make sure that whatever you're doing to optimise SEO doesn't negatively impact users who are accessing your site via mobile devices--or else they'll be less likely to stay on your site long enough for any optimisation efforts to pay off at all!

  • Use relevant keywords throughout each page of your website (but don't overdo it). Keywords are what tell search engines what kind of information they should show when someone searches those words; if someone types "how do I get rid of ants?" into Google, then they might see an ad saying something like "Learn how an exterminator can help get rid of ants!" because both words were used frequently enough throughout different parts of our home page that this ad could show up as an option when someone searched those two terms together."


SEO is essential for businesses to succeed online. It helps to ensure that your website is visible in search engine results, which in turn helps to increase website traffic, leads and conversions. We hope this blog post has helped you understand What is Search Engine Optimisation (SEO)? is. If you’re looking to improve your SEO rankings, then contact us today. We can help you to ensure that your website is optimised for search engines and ready to perform well in search results.


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