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Mastering Your Instagram Bio: A Comprehensive Guide for Service-Based Businesses

For many service-based businesses, Instagram has become an indispensable tool for reaching potential clients and showcasing their work. However, setting up an effective Instagram profile may feel daunting, especially for those new to the platform. One key aspect that often gets overlooked is the Instagram bio. Your bio is one of the first things a user sees when they visit your profile, and it plays a crucial role in making a strong first impression.

Today, we'll guide you through each section of the Instagram bio and provide tips on how to utilise them most effectively.

Your Instagram Username

Your Instagram username, also known as your handle, is your identity on Instagram. It's best to use your business name, making it easier for users to search for and tag your account. If your exact business name is taken, consider adding a location or industry keyword for uniqueness. For instance, if 'StarryNightSalon' is taken, you could opt for '@StarryNightSalonSydney' or '@StarryNightHair.'

The 'Name' Field

The 'Name' field on Instagram is searchable. This means that it can be beneficial to include your primary industry keyword along with your business name. For example, instead of just "Starry Night Salon," you could use "Starry Night | Hair Salon" to help users find you when they're searching for hair salons.

Crafting Your Bio

You have 150 characters to describe your business in your bio. This is the space to explain what you do, showcase your brand's personality, and highlight any unique selling points (USPs). Including a call-to-action (CTA) in this section, directing users to click the link in your bio or contact you for more information, is also a wise strategy. Emojis can add a touch of fun or break up the text, making your bio more visually appealing.

Call-to-Action (CTA)

A call-to-action (CTA) is a key feature of your Instagram bio, prompting your audience to perform specific actions like subscribing to a newsletter, booking a service, or purchasing a product. With Instagram's limit on clickable links, a well-designed CTA can boost user engagement and drive traffic to targeted destinations, effectively transforming casual visitors into customers or loyal followers.

Link in Bio

Instagram allows you to include five clickable URL in your bio. This could be your business's website, a booking page, or even a Linktree page if you want to direct users to multiple URLs. The page you link to should align with your bio's call to action.

Contact Information & Business Category

Switching to an Instagram business account enables you to include additional contact options in your profile, like your phone number, email address, and physical location. Furthermore, business accounts can display a category (e.g., Hair Salon), giving users an immediate understanding of what your business offers.

Story Highlights

Though not technically part of your bio, Story Highlights appear directly below it. These can be a great way to share key information about your business. Consider creating highlights that showcase your services, share customer testimonials, or give a behind-the-scenes look at your operations.

Remember, your Instagram presence should reflect your business's brand and values. While including specific information is crucial, ensure you express your brand's voice and personality in the way you present this information.

Instagram is a powerful tool for service-based businesses, and a well-crafted bio is the first step towards making the most of this platform. If you need assistance in improving your Instagram presence or any other digital marketing needs, our team at In House West is always here to help.

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