Are you looking for a game-changing way to engage with your followers? Instagram's new feature, "Broadcast Channels", might just be the ticket! Launched globally in June 2023, Broadcast Channels give creators an innovative way to engage with their followers in real-time.
What is Instagram's Broadcast Channels?
Imagine a space where you can keep your followers in the loop using text, photos, videos, voice notes, and even polls. A space where only you can send messages, while followers can react to content and vote in polls. This space is now a reality, thanks to Instagram's Broadcast Channels.
Who is it for?
This feature is perfect for creators looking to deepen their connections with followers and engage with them at scale. Whether you're sharing sneak peeks of upcoming content, asking for feedback, or sharing candid moments, Broadcast Channels offer unparalleled engagement1.
How do you access it?
Starting a Broadcast Channel is as simple as sending a message from your Instagram inbox. Your followers will receive a one-time notification to join the channel, and once live, you can encourage others to join by using the "join channel" sticker in Stories or pinning the channel link to your profile1.
How to Join a Broadcast Channel?
Joining a Broadcast Channel is also straightforward. You can access the link to the broadcast channel on a mobile device via a creator’s Story sticker, the link pinned to their profile, or via a one-time notification sent when a creator starts a new channel1.
Exciting Future Developments
Instagram has promised more exciting features to make Broadcast Channels, even more, fun and interactive. These include bringing another creator into the channel to discuss upcoming collaborations, collecting questions for an AMA via question prompts, and more.
Safety and Privacy
As always, Instagram is committed to ensuring your safety. Broadcast Channels are subject to Instagram’s Community Guidelines, and content that goes against these policies can be removed.
At In House West, we're thrilled by the potential of Instagram's Broadcast Channels. We're passionate about helping you harness this new feature to let your brand shine in the digital realm. Stay tuned as we delve further into this exciting new feature in future posts!