Guide to Choosing Your Instagram Business Username

Let's have an honest chat about Instagram usernames. As your creative partner and hype crew, we've seen the good, the bad, and the 'oh honey, no.' Here's how to make yours unforgettable (in the right way).

Section 1: The Short & Simple Rule

"Think of your username as your digital handshake – you want it smooth, not awkward.

✓ What we did right: @inhousewest Clean, professional, instantly memorable

❌ What we could've done (but thankfully didn't): @InHouseWestPerthAU2021 (Because nothing says 'professional' like stuffing every detail into your username, right?

Section 2: Brand Relevance

Your username is your digital business card. Make it count.

❌ Alternate universe versions we avoided: @TheOfficialInHouseWestCreativeAgency (When your username is longer than your client's attention span)

@IHW.creative.vibes (Cute for a personal account, not so much for a professional creative agency)

Section 3: Cross-Platform Consistency

Keep it consistent across platforms, because brand recognition shouldn't feel like a treasure hunt.

✓ Our approach: @inhousewest everywhere Simple, searchable, sorted.

❌ The chaos we avoided: Instagram: @In_House_West_PTH_ TikTok: @inhousew3st (Different usernames across platforms? That's more confusing than a coffee order with seven modifications)

Section 4: Search-Friendly Simplicity

Make it easy for your dream clients to find you. If they need to pull out their reading glasses or calculator to type your username, it's probably too complex.

❌ What we'd never do: @IHW.2021.perth.creative (Because nothing says 'hire us for social media' like a username that requires a tutorial)

P.S. If you're currently using any of our 'what not to do' examples... no judgment, but let's chat about a glow-up!

INSIDER SECRET: The Plot Twist You Didn't See Coming

Here's something most people don't know (and we love spilling the tea on this one): You can actually change your Instagram username as many times as you want. There's no limit.

But wait — before you go changing your username like you change your coffee order, here's the real talk:

Why This Matters:

• Testing different usernames? You can.

• Rebranding? No problem.

• Made a typo? Easy fix.

BUT (because there's always a but):

• Each time you change it, you risk confusing your audience

• Your old username becomes available for others to grab

• You'll need to update your username across all your marketing materials

Think of it like having a safety net — it's great to have, but you shouldn't need to use it if you follow our guide for picking the perfect username the first time.

Pro Tip: If you're considering a username change, save your old one on a second account to prevent someone else from taking it. Trust us on this one — we've seen the drama unfold!

Ready to level up your Instagram game? This is just the beginning of building your unforgettable online presence. We love nothing more than helping brands find their perfect digital voice.